![]() Their aim was to always make products that did not exist. Morita’s background of physics combined well with Ibuka’s engineering talent. ![]() After the war, instead of going into the family businesses of brewing sake – as he was expected to do as the eldest son – he chose to open a new company with his engineer friend Ibuka. Morita used to listen to music as a child on a phonograph and this is where his love for music and sound production started. It is very instructive to see the journey of a giant company like Sony. Also, it fitted well with my rule of ‘ jumping genres’. Nonetheless, the book was an interesting read. ![]() So all the statements made relate to the situation in 1986. ![]() Ditto for the socialist Japanese society that he describes. Sony’s reputation took a dive with the e-mail leak scandal, Akio Morita is no more and I am not sure to what extent Sony still follows the management philosophy that he describes in this book. ![]() So when I came across this autobiography of Akio Morita, I delved into it to know more about the company.Ī disclaimer. I have had the same experience with Sony products, especially the audio equipment. I never had to buy another one till 2017 and that was because I lost the Japanese one. When I went to Japan in 2003, I bought a nail cutter. If there is one thing you can say about Japanese products, it’s their quality. ![]()
0 Comments
Leave a Reply. |