![]() ![]() Research seems like a good idea and it could make them smarter, but they are worried it might actually be a gigantic pit they are being tricked into throwing their money into.Īnd researchers, we don’t make this any easier. When clients approach me about conducting research it is usually with an air of trepidation yet cautious optimism. Research is four things: brains with which to think, eyes with which to see, machines with which to measure, and fourth, money. the guy who discovered Vitamin C), and I really like his definition. ![]() For some it can mean “learning something new” and for others it can mean “mitigating liabilities.” To some, the word “research” conjures images of elitist nerds in white lab coats standing over bunsen burners, and for others it is just “my day-job.” I think some of the best reflections on research come from Albert Szent-Gyorgyi (aka. Research can mean a lot of different things to different people. ![]()
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